Fan-First Ticket Exchange
A fresh take on secondary and resale, real Etix tickets, safely transferred fan to fan
Seat Relay (Etix)
UI/UX Design, Front-End Engineering
Secondary Ticketing
Seat Relay reimagines the resale market around the fan. Built in-house on 25+ years of Etix primary-ticketing expertise, it lets fans buy and sell authentic Etix tickets through a safe, transparent peer-to-peer exchange, while venues keep 100% of their customer data.
Peer-to-Peer Sales
Fans list and buy directly from one another, no scalpers, no opaque markups, just a clean exchange between real ticket holders.
Safe & Secure Transfer
Tickets move through the Etix system itself, so every transfer is authentic, traceable, and backed by Etix customer support.
Multi-Layered Verification
Every listing and buyer passes through layered verification, eliminating counterfeit tickets and fraudulent resale.
Waitlist for Sold-Out Shows
Fans join a waitlist for sold-out events and get matched the moment a verified ticket is listed, no refresh-and-pray.
Mobile-Optimized Experience
A fast, mobile-first interface makes listing, browsing, and buying effortless from any device, designed fan-first end to end.
Venues Own Their Data
Resale grows the venue's database the same as primary sales. You own your data 100%. Period.
The Challenge
Traditional secondary markets treat fans as a profit center, opaque fees, counterfeit risk, and venues cut off from their own customers. Resale happens on third-party platforms that hoard the data and erode trust in the brands hosting the event.
The Solution
Seat Relay brings resale back inside the Etix ecosystem. A fan-first exchange handles peer-to-peer transfer, layered verification, and waitlist matching, all on real Etix tickets. The UI was designed and built mobile-first to make a notoriously fraught transaction feel simple and safe.
The Result
A secondary marketplace where fans transact with confidence and venues keep ownership of every customer relationship, turning resale from a data leak into a growth channel built on ethics, privacy, and security.
