Brilliant moissanite & lab grown diamond jewelry
Full e-commerce platform and rebrand for pioneers of lab-grown moissanite
Charles & Colvard
Development, UX Implementation
Fine Jewelry & Luxury
The company partnered with Rivers Agency who delivered a complete brand identity refresh for Charles & Colvard, and we led the full-stack implementation, building a modern e-commerce platform from the ground up. Beyond the storefront, we developed a custom retail store locator to connect online shoppers with physical showrooms and a self-service customer portal for returns and exchanges.
E-Commerce Platform
Ground-up e-commerce build delivering a full-featured storefront with product browsing, search, and streamlined checkout for lab-grown fine jewelry.
Brand Identity Implementation
Led the front-end implementation of a complete rebrand designed by Rivers Agency, translating visual identity into a consistent, scalable digital experience.
Retail Store Locator
Custom-built store locator connecting customers to Charles & Colvard retail locations, bridging the online experience with physical showroom discovery.
Customer Service Portal
Self-service portal enabling customers to manage returns, exchanges, and service requests without contacting support directly.
Responsive Experience
Mobile-first responsive design ensuring seamless browsing and purchasing across all devices, from smartphones to widescreen desktops.
Product Catalog
Structured product catalog showcasing moissanite, lab-grown diamonds, and colored gemstone collections with rich imagery and detailed specifications.
The Challenge
Charles & Colvard had pioneered lab-grown moissanite but their digital presence hadn't kept pace with the brand's ambition. The existing site lacked a cohesive design language, modern e-commerce capabilities, and the self-service tools customers expected from a premium jewelry brand. There was no store locator to connect online shoppers with physical showrooms, and customer service relied entirely on manual processes for returns and exchanges.
The Solution
We partnered with Rivers Agency who delivered a complete brand identity refresh, then led the full-stack implementation — building a modern e-commerce platform from the ground up. A custom retail store locator bridged the gap between digital and physical shopping, while a self-service customer portal streamlined returns and exchanges. Every interface was built responsive-first, ensuring the premium experience translated from desktop to mobile.
The Result
The rebuilt platform gave Charles & Colvard a digital experience that matched the quality of their jewelry for the first time. A cohesive brand identity, intuitive shopping experience, and self-service tools transformed how customers discovered, purchased, and interacted with the brand. The store locator drove foot traffic to retail locations, while the service portal reduced support overhead and gave customers control over their post-purchase experience.
